This is the Importance of Using Fragrance in Bath Soap Products

Additional fragrances are often used as one of the primary ingredients in making personal care products, such as bath soap or body wash. In addition to covering the aroma from the mixture of other active chemicals, different fragrances can also serve to position a brand in a certain way, such as attracting consumers' attention to be easily recognized or distinguishing their product from other products.

What is Fragrance?

By definition, the United States Food and Drug Administration defines fragrance as a chemical that gives a product a scent, be it a perfume, cosmetics, skincare, body care, and so on.

The fragrance itself is divided into two types. The first is natural fragrance, which is made from extracts of real flower or plant essences. And the second is synthetic fragrance, a synthetic fragrance made from a mixture of essential oils and chemicals. In addition to having a wider variety of aromas, synthetic fragrances are usually made because not all native flowers and plants can produce enough essential oils to be used as an additional fragrance in a product, thus requiring a chemical process.

What are the Advantages of Using Fragrance?

According to a report by Mintel, a private market research firm based in London, it was found that 67% of correspondents in Europe cited scent as one of the most important factors influencing consumers to buy liquid soap products. Meanwhile, as many as 47% of correspondents in the United States decide to buy shampoo or conditioner products only based on their aroma.

In another study conducted by the Social Issues Research Centre, an independent research organization that studies social and lifestyle issues, it is said that certain fragrances can affect a person's emotions based on the sensation they feel when they smell the scent. Furthermore, the positive emotions that result from pleasant aromas can influence ratings and add significantly higher attractiveness ratings. Meanwhile, when you smell something you don't like, someone will tend to give a lower rating.

Automatically, this shows that the use of fragrance or added fragrances in a personal care product such as soap does not only function as a sweetener. But without realizing it, different fragrances have a much more important role than that. One of them is to provide a pleasant experience to consumers, thereby encouraging them to cultivate positive emotions that can increase the perception of a better value for a brand.

Find the Best Fragrance For Your Product

Chemarome, the best supplier and manufacturer of fragrance oil, can support your needs to get quality fragrance ingredients that are safe to use for various personal care products. In addition, we can help turn your product into a multifunctional bath soap that is useful for killing germs and bacteria and helps maintain the skin's natural beauty with a pleasant aroma.

If you have questions or want to know more about our products, you can contact us through the customer service contact available on the official Chemarome website.